Plow, a restaurant started by a “Midwest country boy meets San Francisco China girl” is a neighborhood gem hidden in the outskirts of San Francisco. Potrero Hill, with its beautiful views of the San Francisco skyline and close proximity to the inner city, was once a haven for artists; I remember back in the late-90’s when the very first lofts were built in the area and my distant cousin (formerly an “artist” that worked a graveyard shift and whose occupation involved dancing) lived here. Since then, the neighborhood has undergone a gentrification and is now home to upper-middle class families, resulting in an uprise of bookstores, coffee shops and restaurants, like Plow.
Plow was originally a vacant architect studio converted into a cozy restaurant by its new owners, Joel and Maxine. With its big windows, it feels as if you are sitting in friend’s dining room. As for the menu, it is based on ingredients that are sourced from local farms; menu items change seasonally.
Brunch for me always starts with coffee. #butfirstcoffee is more like #butalwayscoffee!
I ordered the restaurant’s namesake breakfast, “The Plow” which included all the staples: lemon ricotta pancakes, crispy potatoes, eggs and bacon. Other popular menu items are the fried egg sandwich (two eggs fried soft, aioli, cheddar and frisee, on a bun), sausage biscuit (tomato, scallions, honey butter on a buttermilk biscuit), soft scrambled eggs (asparagus, stinging nettles, oyster mushrooms, goat cheese, crispy potatoes + toast) and avocado toast (pickled red onions, soft poached egg, aleppo pepper).
A seat at the counter gives you front row access to all action in the kitchen.
The lemon ricotta pancakes are to-die-for; they are light and airy. We placed a side order to share, despite it being included as part of my breakfast too. (Please don’t judge me!) ;-)
And let’s just talk about potatoes for a second… I’m not sure how they do it, but the potatoes come out crispy with the right amount of crunch on each and every potato. Now at most breakfast joints I’ve been to there was an uneven distribution of crispiness amongst the potatoes, but not here. No siree! If they’ve mastered one thing, then that is it, my friends (in addition to the pancakes, eggs and biscuits!)
There are a few more things to keep in mind:
// Due to the restaurant’s modest size, they cannot accomodate parties greater than 6.
// Plow opens Tuesday through Sunday (closed Monday) between 8AM to 2PM.
// Plow does not take reservations and everyone must be present in order to be seated.
// When visiting Plow, expect to wait regardless of day and time you visit. On the weekends it can take as long as 2 hours to get a seat, but if you are able to play hooky on a weekday then there is a smaller crowd to compete with.
Plow | 1299 18th Street | San Francisco, CA 94107 | (415) 821-PLOW (7569)
Photos by Rhythm KM